Metabloq — wellness and metabolism app case study

Project overview

Metabloq is a smart wellness and fitness app for metabolism tracking, nutrition, workouts, hydration and progress insights.

Client / business problem

People were using a pile of disconnected apps for habits that only work as a daily system.

Industry and target users

Industry: Healthcare. Adults building nutrition, activity and hydration habits — not a clinical device user.

Solution

One product for metabolism, personalised nutrition, workouts, hydration and trends, with a first release that is honest about what it is not (a hospital OS).

Features

• Metabolism tracking
• Personalised nutrition
• Workout plans
• Hydration tracking
• Progress insights
• Habit support

UI/UX

Daily habits over a dense dashboard. Progress is trends, not a fake ‘metabolic age’ claim we cannot defend.

Technology stack

Development process

Discovery of daily loops, UX, engineering, QA, launch hygiene.

Challenges

Wellness vs medical claims. Keeping tracking honest when the user is tired.

Results

A consumer wellness product on the same delivery bar as our other mobile apps. No fabricated clinical outcomes.

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